![]() ![]() ![]() On Tuesday morning, Timati announced he removed the video. "Instead of going to protests, you should work and improve yourselves." Many accused the artist of being paid by the government to produce and release the clip. "Today it's trendy to complain about the government, but I have my own opinion," Timati wrote on Instagram in response to the criticism. Conversely, it only had about 80,000 likes when it was taken down. ![]() It also became one of the 30 most disliked videos globally on the platform. “There was no intention to offend anyone.” - The Moscow Times September 10, 2019Īccording to British newspaper The Guardian, the video garnered 1.48 million dislikes – a new record for Russian YouTube – before the artist removed it. “I’m deleting this video so as not to continue this wave of negativity,” Timati said. Get more exclusive coverage and analysis around the modernization of video, TV and entertainment by subscribing to the weekly video briefing email.Update: Rappers delete video from YouTube. “Estelle’s became my favorite episode because the craft of it is so specifically her voice in this format that she helped to crack and create,” said Mumm. ![]() In the same way that she transitioned from motion designer to YouTube producer - and similar to how Vox Media has expanded from publishing to entertainment - Caswell has made the jump from YouTube to TV. Unlike Caswell’s audience on YouTube, “Explained” had to work for viewers who may be less familiar with the subject matter and expect a higher visual quality. All those stakeholders makes for a more rigid production schedule than an “Earworm” episode. For example, the team behind a typical “Earworm” episode is comprised of Caswell and two other people, while the “Explained” team has 23 people. While the “Explained” episode bears some similarities to the videos Caswell has produced for “Earworm,” the process of producing the Netflix show differed from the YouTube series - helping Caswell learn how to produce a TV episode and develop a show with Vox Entertainment. “Because we were longtime Vox video makers, we would have the best sense of the voice of what ‘Explained’ should sound like and look like,” said Caswell, who produced, directed and narrated the episode. Her episode dove deep into the Korean pop music phenomenon, K-pop. And while a TV show is a stretch from the YouTube series Caswell has worked on, it’s not a new stretch for Caswell.Īfter Netflix green-lit “Explained” last year, Posner and the series’ showrunner Claire Gordon approached Caswell and Vox.com senior video producer Joss Fong to create the show’s pilot episodes. That 12-minute video, “ Rapping, deconstructed,” has racked up more than 6 million views on YouTube and helped to popularize the publication’s YouTube pop culture explainer series “ Vox Pop,” with episodes like “ Why rappers love Grey Poupon” and “ How a TV show gets made.” That series earned Caswell two Emmy nominations - and for Vox.com its first Emmy nod - in 2017 and led to another YouTube series, “ Earworm,” which focuses on music-related stories and netted Caswell two more Emmy nominations last month.įor the forthcoming TV show, the idea is to use the “Earworm” series to test out ideas, see what viewers are interested in and then package that into the new show. So she pitched Vox.com on her first idea for a video on rap music. The still-untitled documentary series that Vox Entertainment is developing with Caswell grew out of her observation two years ago that there were few music-related video essays on YouTube. We have this amazing flywheel,” said Vox Entertainment vp Chad Mumm. “This is one of the really cool things that we can do that is a lot harder for other producers. ![]()
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